Managers must read the four stories

 Managers must-read story of the four: Zhi-Hui Yang - storage time: December 7, 2005 to manage a business was not an easy thing. Often they are not fully rational, we do in the enterprise When success is always often forget some basic things, these things often difficult to extricate the enterprise into a quagmire. Here these stories out to share with you, and you encourage each other: First, the handout, bow down to eat! The. transferred for the elephants. but we used to exist among the business management issues: the survival of a business What is the purpose? profit, that we all know, but it is not just chasing profits, we have to consider contribution of the community and a series of things we do not doubt it is. We are although not able to profit as the sole objective of our business, but if even his will exist forever? in the company's most difficult times, we must learn constantly from outside the enterprise to obtain energy. do not eat handout, it means that the outside world cut off all with the survival-related relationships, alone to develop this to continue only their own self-enclosed, not faster development. so we can not refuse to handout, on the contrary, it should vigorously promote the use of external forces extended enterprise life cycle, and only learned the chickens to lay eggs can make business more quickly development. before the reform and opening up is China's most enterprises would rather die than eat, the IT industry as a representative. China's IT industry Web sites have in the U.S. Nasdaq market for corporate survival is an outstanding representative. Second, the story of the day the fox and the crow, the crow was a piece of meat, was the fox saw . Fox wanted to get that piece of meat from the crow mouth. As the crow meat in the branch in his mouth, the fox is no way to get under the tree, salivate for meat but also that it does not give up easily. It eyes a turn: tail, the third time to speak: out, the fox could not be found dangling from the meat, leaving only the ravens to deceived, then we not only condemn the fox, but the tears had. With the basis of survival of an enterprise after, not only to meet their own business, to expand their business does not own the technology or equipment, how to do? this time the fox is our best teachers: as long as optimistic about the project, no matter what the difficulties, we must win. fox even knew not reached to never give up, not to mention our enterprise management who? never give up the basic survival of our corporate goals and never give up the key factors. China's typical. Third, the shoes in the sand once in a long-distance running games, a player feel somewhat comfortable shoes, but because the game has started, it is too late then to stop. But the longer run, only to find their own The more foot pain, to the last lap to stop. take off your shoes is a look at the original grain of sand, which was torn feet of sand grains, can no longer game. so had to watch themselves and Medals pass. Revelation: shoes in the sand is small, but can also be in a period of implementation of our objectives. We must learn business management problems found in the enterprise, is more important is attention to the enterprise problems, see the problem must be in time, to plan ahead so that risks can not be sustained, otherwise it seems that the player only as to the inability to control their say goodbye. many cases, our business is that our companies have strong enough, those small issues are to fear, so businesses had to close down to the final closing of the matter. a lot of business is the story interpretation of reality, and I do not examples of the. Fourth, Ling Yan Guoshou Handan have a young toddler, I heard people Zhao Handan, capital of walking gait is very beautiful, would pay a long way, came to Handan to learn footwork. youth to Handan, see where people walk, step indeed not the same as life Ling and Ting Ling to be beautiful than the much more. He felt a worthwhile trip, intends to take to school. He told the people behind the imitation of the walk. But I do not know why, he always felt that science does not. So he decided to completely abandon the original step, according to Handan people step walk. But in the end, Junior has not only learned, but even the original step how to have forgotten to walk and had to hills to climb back into life. Revelation: Our companies are all too often in imitation of successful business practices, but it is this imitation of the enterprise became a walk in Handan, another core competitiveness of enterprises do not learn something , also own the original to the cultural connotation lost. Handan pace wonderful because it has its own cultural content in which we are blindly copying itself as not only walk, institutional arrangements consistent with the West, the basic management techniques introduced from the West, our business is better in most cases, foreign companies low cost, good ?---- the same as the Yan State adolescents do not learn other content is one of the key factors. Handan Yan State adolescents do not learn to pace, and we all learn if the pace of Handan then he will feel good? only do for their own business culture, for national brands, then this business is the really learn to walk. We are now pleased to see China more and more enterprises begin to reflect on this issue, started to create its own core competitiveness of enterprises. In this regard, Haier to do better, she not only learned Germany Haier's technology, but also because they have their own core culture and originating in Germany, Haier brand was fierce competition, and achieved good results. Summary: handout told we should always remember that business survival is the existence of the business fundamental way not be swayed by personal feelings, to make full use of external funds to develop and grow their own; Fox and the Crow's story tells us that enterprises should seize the opportunity to continue to expand their own business sand story tells us to be good at discovering and processing time in the presence of various small business issues, the problem can not be allowed to spread; imitate others tells us not to completely copy the successful experience of others, have their own cultural connotations. economic base, strategic expansion to detect problems and maintain their own cultural meaning of these four areas is essential to success of an enterprise, they are mutually reinforcing and promote each other, the lack of a condition of any of them are likely to become a fatal collapse of the injury. I hope this story can give us four small entrepreneurs some inspiration.